UpStream is an innovative livestreaming and event capture service by Petersen Fotography, created to help businesses, organisations, and sports teams connect with their audiences in dynamic, memorable ways. Whether you want to stream an event live or simply record it for future use, UpStream offers the flexibility to meet your exact needs - seamlessly, professionally, and creatively.

We're not just live. We capture the moment too. Because not every event needs to go live - but every event deserves to be remembered.

🎥 More Than Just Livestreaming

UpStream isn’t limited to real-time video. We also record, edit, and archive high-quality event footage for clients who prefer to publish or share their content later. Whether you're hosting a product launch, company seminar, sports match, or private ceremony, UpStream delivers expertly captured content - live, recorded, or both.

We go upstream - against the ordinary. We're breaking boundaries in digital video coverage by giving you unlimited possibilities for promotion, audience engagement, and media reach.

UpStream Comes in Two Editions:

💼 Business Edition

Perfect for brands, entrepreneurs, and organisations seeking to grow their digital presence, promote new offerings, or engage with their communities online or offline.

With UpStream Business, you can:

·      Livestream directly to your Facebook, Instagram, or YouTube audience.

·      Record your event without going live - ideal for later release or internal sharing.

·      Conduct live product demos, take questions in real-time, and highlight key features.

·      Feature branded elements like video ads, lower thirds, and graphics overlays.

·      Switch smoothly between speakers for a human, authentic delivery.

·      Capture full behind-the-scenes content for repurposing later.

Whether it’s live, recorded, or both - your message gets across.

🏉 Sports Edition

Designed for local teams, clubs, and sporting organisations, UpStream Sports brings your event to life - on the day or after the fact.

With UpStream Sports, you get:

·      Real-time streaming of games, tournaments, or player profiles.

·      Event recording with high-quality audio-visual production.

·      Multiple camera angles, live commentary, highlight reels, and post-game interviews.

·      On-screen graphics including team logos, scores, and sponsor ads.

·      A way to engage fans both live and on-demand, from anywhere in the world.

From grassroots to high-stakes matches, we’ve got your coverage handled.

🚀 Why Choose UpStream?

🎯 Versatile

Live, recorded, or hybrid - we tailor the delivery to suit your event’s purpose.

🧰 Convenient

Stream or record from your office, venue, field, or studio - we come to you.

📢 Promotional-Ready

Your content is packaged to impress, with built-in branding, graphics, and replay value.

📡 Social Reach

Get seen where it matters: directly on your social channels, reaching real audiences.

💬 Engaging

Real-time chat, staff interaction, and audience feedback tools keep your viewers tuned in and talking.

🔁 Capture. Stream. Share. Repeat.

Whether you want to go live, build a library of on-demand content, or create promotional assets from your event, UpStream gives you everything you need to elevate your presence and tell your story - live or later.